JOBS IN PAID MEDIA

What is Programmatic Advertising

Programmatic advertising is an automated method of buying and selling digital ads. It uses technology to target specific audiences and place ads in real-time. This approach makes ad campaigns more efficient, accurate, and allows for better optimization and control

What The Role Entails

• Implementing and optimising programmatic campaigns
• Setting up reports on client’s programmatic campaign activity
• Analysis campaigns and providing post campaign analysis
• Creating strategies for campaigns that help client achieve their goals
• Developing strong client relationships with all relevant stakeholders

What Skills Are Needed For The Role

• Strong analytical skills for data analysis and interpretation
• Proficiency in Microsoft Excel or other data analysis tools
• Attention to detail
• Effective communication skills for collaborating with team members and clients
• Quick learner with a willingness to adapt to new technologies and platforms
• Basic project management skills for organizing and prioritizing tasks
• Curiosity and a proactive approach to learning and staying updated with industry trends
• Ability to work well in a team and collaborate on cross-functional projects
• Problem-solving mindset to identify issues and find solutions
• Strong organizational and time management skills

Tips For Entry Level Programmatic Interviews

• Research the basics: Familiarize yourself with programmatic advertising fundamentals, including terminology, industry trends, and common platforms, to demonstrate a foundational understanding.
• Showcase your enthusiasm: Express your genuine interest in programmatic advertising and highlight why you are excited about starting a career in this field. Emphasize your motivation to learn and grow.
• Highlight transferable skills: Even without direct experience, highlight any relevant skills such as data analysis, problem-solving, or project management from academic or personal projects. Connect these skills to the requirements of the programmatic role.
• Be prepared to discuss learning initiatives: Share any self-education efforts you have undertaken, such as online courses, industry blogs, or attending webinars, to showcase your initiative and eagerness to learn about programmatic advertising.
• Practice for situational questions: Prepare for interview questions that assess your ability to handle challenges or make decisions. Use examples from your academic, personal, or volunteering experiences to demonstrate your problem-solving and analytical abilities.

Remember you don’t need to know everything just be prepared with the basics and show a willingness to learn and you will ace it! If you need any further help just email us at information@jobsinpaidmedia.com or message on LinkedIn and we’ll try and reply as soon as possible to assist with any interview questions

Online Certificates You Can Earn If You Want To Stand Out

• Google Ads Display Certification
• Google Ads Video Certification
• Amazon Advertising Sponsored Ads Accreditation
• The Trade Desk Edge Academy Certification

These certifications cover various aspects of programmatic advertising, including display, video, sponsored ads, and advanced targeting strategies. Remember though practical experience and continuous learning are also essential for proficiency in programmatic advertising.