JOBS IN PAID MEDIA

What Is A Paid Search Manager

A Paid Search Specialist is someone who focuses on creating and managing online advertisements that appear on search engines like Google. Their role involves selecting relevant keywords related to a business and creating compelling ads that appear when people search for those keywords. The specialist sets budgets for these ads and monitors their performance to ensure they are effective in driving traffic to the business’s website. They play a crucial role in helping businesses reach their target audience and generate more visibility and potential customers through online search advertising.

What Does The Role Entail

• Managing and running advertising campaigns on various online platforms.
• Conducting research to identify keywords and target audiences for the campaigns.
• Creating ads and visuals to attract potential customers.
• Monitoring and tracking the performance of the campaigns.
• Making adjustments and improvements to the campaigns based on the data and feedback received.
• Collaborating with different teams to ensure the smooth execution of campaigns.
• Providing regular reports and updates on the campaign performance.
• Staying updated with industry trends and changes to optimize the campaigns.
• Testing and experimenting with different strategies to improve the effectiveness of the campaigns.