JOBS IN PAID MEDIA

What is a Media Planner

A media planner is responsible for developing and implementing advertising campaigns across various media channels to reach a target audience. They analyse consumer behaviour, market trends, and client objectives to create a strategic media plan that outlines the recommended channels and placements. Media planners negotiate pricing, monitor campaign performance, and make data-driven optimizations to ensure effective message delivery. Their role requires strategic thinking, data analysis, and understanding of consumer behaviour to create impactful advertising campaigns.

What The Role Entails

A media planner manages client interactions, leads campaigns, collaborates with platforms, tracks performance, and ensures creative alignment for effective advertising.

• Managing client interactions, addressing requests, and sharing campaign performance details.
• Advocating for client goals and coordinating with activation teams.
• Leading campaign strategies and collaborating with platforms like Meta, TikTok, Google, Twitter, Amazon, Snapchat, and Pinterest.
• Tracking performance and making adjustments with the help of Media Analytics teams.
• Utilizing media research tools to inform strategic recommendations based on demographics, reach, and market trends.
• Overseeing media output, including meetings and communications with various teams and senior clients.
• Participating in new business activities and presenting materials.
• Collaborating with creative teams to align media executions with creative concepts.

What Skills Are Required

• Communication: Strong verbal and written communication skills are crucial for effectively interacting with clients, presenting media plans, and collaborating with internal teams.
• Attention to Detail: Being detail-oriented is essential for analysing data, managing budgets, and ensuring accuracy in media planning and execution.
• Analytical Thinking: Having basic analytical skills to interpret data, evaluate campaign performance, and make data-driven recommendations for media strategies.
• Problem Solving: The ability to think critically, identify challenges or opportunities, and devise effective solutions to optimize campaign performance.
• Collaboration: Working collaboratively with cross-functional teams, such as creative, account management, and media operations, to ensure alignment and successful execution of media plans.

Tips For Entry Level Media Planning Interviews

• Highlight your communication skills during the interview, emphasising your ability to effectively interact with clients and collaborate with internal teams.
• Showcase your attention to detail by providing examples of how you have managed data, budgets, or executed tasks with precision.
• Demonstrate your analytical thinking by discussing any experience you have in interpreting data or evaluating campaign performance.
• Share examples of your problem-solving abilities, showing how you have identified challenges or opportunities and implemented effective solutions.
• Emphasise your collaboration skills, describing instances where you have successfully worked with cross-functional teams to achieve shared goals.

Remember to also research the company, familiarize yourself with industry trends, and prepare thoughtful questions to ask during the interview. Be confident, professional, and showcase your passion for media planning, even if you have limited experience. If you have any questions feel free to email us at information@jobinpaidmedia.com or message us on LinkedIn